Helen Veale

Creative Director

Helen Veale is co-founder and Creative Director of Outline. As Creative Director, Helen drives the generation of new ideas and formats for Outline, working closely with Head of Development Shona Baldwin and the Outline executive team. She is responsible for driving the development slate and for generating returnable factual entertainment formats and popular factual brands.

Together with team Helen, has devised a range of new formats for Outline including “Health Freaks” for Channel 4, “Fat Family Tree” for Channel 4 and “Million Dollar Intern” for BBC Worldwide. Helen also devised Channel 4’s successful parenting format “Extreme Parental Guidance” and “Economy Gastronomy” for BBC 2 – both of which have gone on to be remade internationally.
Before setting up Outline with Laura in 1999, Helen produced and directed current affairs and journalism-led factual programming. Her aim in setting up Outline was to engage audiences who might not come to traditional factual TV with programmes that combine strong story-telling and with real entertainment value, and to do that she teamed up with Laura who shared that vision and had great track record as an entertainment producer.

Helen has recently joined the Cultural Diversity Network Industry Steering Group, looking for ways to make it easier for people from diverse back grounds to get into TV and to progress in their careers.