LONDON: DRG has entered into a content partnership with Outline Productions following the recent announcement that Outline was commissioned to produce a U.K. version of the DRG format Born On.
Under the agreement, DRG will help Outline to expand its business and contribute to a development fund to invest in new, original content and formats for both the U.K. and abroad. The pact will also see DRG become the exclusive distributor for Outline’s new finished programs and formats and selected titles within their back catalogue of programming, allowing the company to offer more U.K. formats to international buyers.
DRG will take an advisory role to provide direction as to what content is best suited for international development, while Outline will offer insight to DRG in regards to what formats and programming are successful in the U.K. The first example of this collaboration will be Born On for Channel 4.
Richard Halliwell, COO of DRG, remarked: “It is essential that as the market consolidates we embrace new models and ways of working to ensure continued access to the very best pipeline of content. We are really pleased and excited to be developing a strategic relationship with one of the U.K.’s most successful production companies so that both companies can reach our shared international ambitions.”
Laura Mansfield, the managing director of Outline Productions, added: “Outline has built its reputation as a creative and high quality producer over the years. We’ve got a slate of ideas currently in production and development on both sides of the Atlantic which I couldn’t be more excited about, and now it’s time to push to a new level. DRG and the Nice Group are a forward-thinking group, particularly in regard to hub production which they’ve used successfully in the past. We feel that this collaboration and approach will enable production of ambitious projects across multiple territories.”