Televisual – Outline strikes content deal with DRG

Outline Productions has struck a content partnership deal with distributor DRG.

The deal follows recent news that Outline has been commissioned to produce a UK version of DRG’s Norwegian format, Born On (pictured), for Channel 4.

Outline and DRG have billed the deal as an alliance which will support growth at both companies.

DRG will help Outline to expand its business by contributing to a development fund to invest in new, original content and formats for both the UK and internationally. Outline, in particular, wants to grow in the US market.

In turn, DRG becomes the exclusive distributor for Outline’s new finished programmes and formats and selected titles within their back catalogue of programming.

The deal follows previous ventures between the pair, with DRG distributing a number of Outline’s shows including Jo Frost: Extreme Parental Guidance.

Richard Halliwell, COO, DRG, said: “It is essential that as the market consolidates we embrace new models and ways of working to ensure continued access to the very best pipeline of content. We are really pleased and excited to be developing a strategic relationship with one of the UK’s most successful production companies so that both companies can reach our shared international ambitions.”

Laura Mansfield, MD, Outline Productions, adds: “Outline has built its reputation as a creative and high quality producer over the years. We’ve got a slate of ideas currently in production and development on both sides of the Atlantic which I couldn’t be more excited about, and now it’s time to push to a new level. DRG and the Nice Group are a forward thinking group, particularly in regard to hub production which they’ve used successfully in the past. We feel that this collaboration and approach will enable production of ambitious projects across multiple territories.”

DRG works with a wide range of clients, from independent producers to international TV networks. Key formats include Don’t Tell The Bride, Life On The Line, When The Orchestra Came To Town, Anno, and The Farm.

Outline creates factual entertainment series and formats for British and international markets. Credits include the Grierson-shortlisted Things We Won’t Say About Race That Are True, Health Freaks, the Revival series (Great British Food Revival, Britain’s Big Wildlife Revival and Great British Garden Revival), Tom Kerridge’s Proper Pub Food, Tom Kerridge’s Best Ever Dishes, Jo Frost: Extreme Parental Guidance, Fat Families and The House of Tiny Tearaways.

Following investment in 2014, DRG is now part of the Nice Entertainment Group, the holding company for the production and distribution arm of Modern Times Group (MTG).