Broadcast – Outline appoints Baldwin to lead content creation

Outline Productions has brought in Studio Lambert head of format development Shona Baldwin to lead its programming creation team.

Baldwin has joined the Great British Food Revival indie, having been a part of a team that created Gogglebox and Million Second Quiz for All3Media’s Studio Lambert.

The new job is a step up for the highly-rated Baldwin, but Outline managing director Laura Mansfield said she is a perfect fit for the company as it looks to win work with a broader range of broadcasters.

“As we look to widen our broadcaster base, particularly in the US, Shona’s creativity, passion and international experience in developing high-impact formats will be invaluable,” Mansfield said.

Baldwin will report to Outline creative director Helen Veale, who added: “Shona brings great flair, determination and a real understanding of formatting to the team.”

Baldwin’s other credits at Studio Lambert include BBC2’s upcoming Changing Rooms-style series The Great Interior Design Challenge and BBC3’s The Insider.

She was previously a producer and director at ITV Studios, working on series including Piers Morgan’s Life Stories, Come Dine With Me and Hell’s Kitchen.